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Ayan advertising company is one of the promising service providers engaged in offering solutions for Advertising in Print Media, Electronic Media & Outdoor Media since 1998. Based on innovative themes and concepts, our solutions help the clients in approaching the targeted customers in an apt manner. Further, to create a positive image and help you to reach the maximum customers by understanding their requirements and suggest you the best way possible to reach your target audience.
Customers trust our services. We are a well-known service provider in the field of advertising agencies and have a huge base of satisfied customers who we have built over a period of time by our industry-leading quality and unmatched turnaround times. We offer the best services at reasonable and cost-effective rates.
Ayan advertising company has been into the business of Print Advertisement for more than 25 years. Rated as among the top advertising agencies in Jaipur, we offer complete spectrum of services from designing creative for the ads, media planning to offering the best packages for your print ads.
Our clientele range from small business owners to corporates houses. We understand and offer the best solution for each client based on their requirement and budget. We offer our services for all regional and national newspapers in India.
Newspaper advertising has been around longer than any other form of advertising we see today and is still the first kind of advertising that businesses think about doing.
These ads can do a lot more than just advertise one item or one sale. Each ad work really hard to bring back to customers.
Newspaper advertising is a good way to reach a large number of people, especially those aged 45-plus who tend to read the paper more frequently than younger demographic groups who tend to get their news from television, radio or the internet.
You can target your ads to the appropriate markets by requesting that your ads run in the section(s) that most closely relate to your target audience, be it sports, lifestyle or business.
When you look at a paper, you'll see it's divided into columns. Your newspaper ads are sized according to a very set formula: a certain number of columns wide and a certain number of inches long. Multiplying the two numbers together will give you the number of "column inches" of your ad, which determines the ad's cost.
Newspaper advertising can target specific readers that are traditionally more difficult to reach through other mediums. This allows advertisers to more effectively reach smaller, niche audiences, including those in specific geographical areas. This targeted advertising can range from simple inserts to regular weekly sections in local newspapers and other special publications.
Newspapers offer more flexibility than any other advertising medium. Advertisers choose the exact size and location of the ad (including section and page), as well as design. Unlike other mediums, such as the Internet, they also choose the exact time the ad appears and its frequency, ensuring that readers will see the same information, in the same format, in the same location. Advertisers also have more control over the final product, by working directly with newspaper staff.
Newspaper advertising can also integrate print-to-web features, such as QR codes, to link readers with relevant web-based information, including special offers and more. In addition, the short lead times of newspapers allow for quick changes to any ad, while still meeting the necessary deadlines.
Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising. In addition, newspaper staff members will work directly with advertisers to create ads at no additional costs.
The decline in newspaper ad revenue means fewer print and digital ads are included in each circulation. This is a significant benefit, as advertisers have less competition for ad space (and customers) than other mediums. Additional discounts can be provided for increased ad coverage and frequency.
Use the bottom section of your ad as a coupon to provide an added incentive for readers to visit your location.
Be sure to put an end date on the coupon. And use the coupon to track the response rate of your ads.
Add your URL to every ad to drive people to your website where you can tell and sell them more and provide a coupon to print out when they get there.
Give your all information he or she needs well ahead of deadline so you can get a proof sheet to check all the facts before it goes to print.
As proofing, check your phone number, your URL, any percentages off, brand names, and every other detail to be sure what the reader sees is what you intended. Get another pair of eyes to check for mistakes, too.
Be sure your print ad corresponds with any other advertising you may be doing for maximum impact.